From Burnt Out To Bought Out

Your $3 million service business is booked solid, but you’re taking home less than your lead tech.

At a 4% net margin, one slow month, bad debt, or truck repair can erase the year.

Being the cheapest is the most expensive position in your market.

In Episode 20 of From Burnout to Bought Out, Jon and Ryan break down why being the cheapest is the most expensive position in your market. They show how price shoppers haggle every invoice, consume your team’s time, churn quickly, and still expect five-star service. Then they run the math: on a $1,000 job at a 4% margin, a 10% increase moves profit from $40 to $140 without adding more work. You’ll learn how to reposition before you reprice, prepare your team to hold the new number, and test one 10% increase with new customers for 30 days.

If you’re booked solid, running on a 4% margin, and taking home less than your lead tech  this one's for you.

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⏱ Chapters
00:00 Being Cheapest Is a Confession
03:39 The Four Percent Margin Trap
06:02 Why Price Shoppers Cost More
09:50 Price Changes the Customer Experience
11:42 What Your Price Communicates First
15:23 Ten Percent Changes the Math
18:21 Calculate Your Pricing Break-Even
22:56 The Price Increase Playbook
24:39 Prepare Your Team for Repricing
28:14 Reviews Support Higher Prices

🔗 Connect with us
Synergy Solutions: https://wearesynergysolutions.com/podcasts/
Connect with Jon on LinkedIn: https://www.linkedin.com/in/dyerjon/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryan-mcgarghan-07946a24/

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